Positioned in one of Miami’s most desirable neighbourhoods, Lofty is a premium condominium development tailored to residents who expect luxury as a standard. The branding needed to embody the same qualities as the building itself: elegant, effortless, and modern.

I played a key role in shaping the Lofty brand identity and overseeing its application across all marketing touchpoints. From high-end print collateral to digital campaigns, every element was designed to communicate professionalism, simplicity, and understated luxury, capturing the aspirations of Brickell’s sophisticated audience.