89 Avenue is a luxury, custom condominium development by Armour Heights, located in the heart of Yorkville, with residences starting at $6M. The goal of the rebrand was to elevate the existing identity and refine the look and feel without changing the logo.

The visual approach focused on showcasing craft and process. Hand-drawn illustrations transition into refined architectural and interior renderings, highlighting the calibre of the designers and reinforcing the bespoke nature of the residences.

The rebrand included the website design, with a dynamic homepage introduction that emphasizes the building’s exterior and vertical presence. A restrained black-and-white palette and the removal of embellishment allow the architecture and illustrations to take centre stage, positioning 89 Avenue as timeless, elegant, and quietly luxurious.